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Emotional Branding: There’s a Lizard in Your Brain!
We all have brains. Reptilian brains. And much of our activity is driven by the associated limbic system. It’s not high-functioning, it’s not tremendously analytical. It’s visceral. And it’s this...
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Why Numbers Can’t Tell Us Everything
I’ve been on a tear recently about the numerical bias that is starting to take over our world. There seems to be an obsession with proving that the numbers are all we need to know, and I’m just not...
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Consumer Electronics Show 2013 (4 of 4): The Car as a Platform
This year’s Consumer Electronics Show (CES) has seen the maturation of a relatively new category of hardware and software integration: the connected car. Our cars are quickly becoming platforms the...
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SXSW 2013: Bad Behavior – the Saga of SXSW
As you act, so you become Health and digital health are emerging themes at this year’s SXSW. The chatter is robust, the personalities many, and the health and fitness devices ubiquitous. The behavior...
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When Will Pharmaceutical Companies Embrace Behavioral Retargeting to Drive...
Picture this: You visit a website, add something to your shopping cart, but abandon the transaction. Maybe you are distracted or decide to shop around to get the best deal. The next day, you’re on a...
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The Movement Toward “Pill Plus”
Historically, the relationship between manufacturers and payers has been transactional in nature. Payers needed to work with many manufacturers to meet financial objectives. With markets like...
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“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It
It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda...
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Curiosity Taught the Cat
“An endless trail of ideas floats in the ether. You will only see them if you are curious.” I read this in The Eternal Pursuit of Unhappiness book all Ogilvy employees know and love. It got me thinking...
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